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Website Publicity for Small
Internet Businesses
When it comes to promoting your website or
internet business, you have two main alternatives: advertising and
publicity. Advertising is something you create, pay for and control.
Publicity is something someone else writes or says about you when you do
something good, noteworthy or interesting. Needless to say, publicity
can be much more effective than advertising.
For example, if a friend gives you a rave
review of
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Viral Marketing Tricks
An introduction to Viral Marketing
15th April 2001
Viral Marketing sounds scary,
doesn’t it? The first time I heard this term I thought someone should be
visiting the doctor’s office. It never occurred to me that this had anything
to do with the internet. When it finally did dawn on me that this was a
promotional technique, I didn’t have a clue as to how powerful it could be.
So
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