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Do-It-Yourself Search Engine
Optimization
PART III: OFF-PAGE FACTORS
Once you have selected your keyphrases
and optimized your pages for them, the last step is to make sure that
you get linked from the best directories, and from lots of quality sites
with a topic related to your site's.
The best search engines, and in
particular Google (who alone can deliver 80% of the search engine
traffic to your site) "crawl" the web looking
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Pay Per Click Search Engine Basics
Pay per click search engines let you set
up an account with an initial deposit, and then bid for the top
positions in the search results pages for keywords or keyphrases that
you are interested in. Your bid will typically be set in cents or
dollars per click.
When a prospect clicks on your link, you
are charged the amount of that bid.
Naturally, the keyphrases that
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