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Do-It-Yourself
Search Engine Optimization
PART I:
KEYWORD OPTIMIZATION
The
first step in a search engine optimization campaign is to choose your
keywords or keyphrases for each of your web pages. Keywords are the terms
that search engine users type in the search box to conduct a query. The
right keywords are those that:
- clearly
describe the purpose and content of your site, and,
- allow
your site to show up as close
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Viral Marketing Tricks
An introduction to Viral Marketing
15th April 2001
Viral Marketing sounds scary,
doesn’t it? The first time I heard this term I thought someone should be
visiting the doctor’s office. It never occurred to me that this had anything
to do with the internet. When it finally did dawn on me that this was a
promotional technique, I didn’t have a clue as to how powerful it could be.
So
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