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Search
engine optimization & submission strategies - a beginners guide
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(Originally
published May 2002, updated 6/03, 11/03, 2/04, 3/04)
Way
back in 2000, the thought of paying to have sites ranked on a search
engine or included in a directory was laughable; very few companies were
asking for payment. But as rampant commercialism of the World Wide Web has
taken hold, more and more search engines now require payment for listing
or ranking
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It's
not just being linked, but how you link - anchor text
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We're
all pretty aware these days that having links from quality sites pointing
into your own site is a very important factor in gaining good rankings on
some of the major engines.
The
other point that has become increasingly important is that relevant anchor
text should be used in links. This applies not just to external links pointing into your
site
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