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Exchanging
links - the pitfalls - plus link management software review
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Link
exchange strategies and linking management software have become
increasingly popular over the last couple of years as webmasters have come
to realize the importance of gaining increased coverage on other sites.
Having a solid link
exchange campaign is a crucial part of your overall marketing, not just as
a traffic boost from having a listing on another site, but also from
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It's
not just being linked, but how you link - anchor text
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We're
all pretty aware these days that having links from quality sites pointing
into your own site is a very important factor in gaining good rankings on
some of the major engines.
The
other point that has become increasingly important is that relevant anchor
text should be used in links. This applies not just to external links pointing into your
site
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