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How to build an
online community. Practical
inspirations and ideas for building your website community
Thursday 8th November 2001
Ever wonder why magazines and newspapers
always feature letters to the editor? Have you noticed most radio
stations air phone calls from listeners? And what about those
person-on-the-street interviews that TV news programs like to feature?
These are the ways smart media
organizations create the community their customers crave. Here’s how
it works. People
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Why
good copywriting (and editing) matters.
Your writing can make or break your website
27th
February 2002
Whether
it is a web page or a brochure or a mailer or a newsletter, your written
words decide the direction and dimension of your enterprise. The written
copy of your message can make or break your business. It can make your
reader eat out of your hand, it can incite a Jihad against you, and
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