We're all pretty aware these days that having links from quality sites pointing into your own site is a very important factor in gaining good rankings on some of the major engines. 

The other point that has become increasingly important is that relevant anchor text should be used in links.  This applies not just to external links pointing into your site

Ezine Promotion
Three Forgotten Tactics
By Peter Murphy 

Some great ideas from Peter Murphy for energising your ezine !

If you are like most ezine publishers you want more ideas that work. But hold on a minute what about all the key strategies that you have overlooked?

1.  Teamwork:  Hook up with a fellow publisher who does not compete directly with you. I do this to find out what really works. Share ideas