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Why
good copywriting (and editing) matters.
Your writing can make or break your website
27th
February 2002
Whether
it is a web page or a brochure or a mailer or a newsletter, your written
words decide the direction and dimension of your enterprise. The written
copy of your message can make or break your business. It can make your
reader eat out of your hand, it can incite a Jihad against you, and
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Copyright Your Content
Things you may like to know about copyrights
17th April 2001
You may be under the false
impression that before you can get your text published, you must “get the
copyright” to your own written material. You might also think that in order to
get the copyright, you must “apply” for it. This is just not so. In the
following few paragraphs, I’ll give you some simple facts that can
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