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How to Create Good Custom '404 Error'
Pages
When visitors to your site misspell your
URLs, or follow broken links to your pages, their browser will display a
'404 Error' page that will tell them that the page they were trying to
access does not exist. At this point, they will most likely leave,
rather than trying to guess how to get to their intended destination.
Fortunately, there is an easy solution to
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Do-It-Yourself Search Engine
Optimization
PART III: OFF-PAGE FACTORS
Once you have selected your keyphrases
and optimized your pages for them, the last step is to make sure that
you get linked from the best directories, and from lots of quality sites
with a topic related to your site's.
The best search engines, and in
particular Google (who alone can deliver 80% of the search engine
traffic to your site) "crawl" the web looking
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