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Permission Email Marketing: Single vs.
Double Opt-In
The best and most profitable way you can use Email
Marketing is to develop personal one-on-one relationships with your
clients and prospects. These personal relationships are the key to the
long-term success of your business.
Effective Email Marketing is based on two pillars:
permission and respect for privacy.
In order to send customers or prospects a message,
you must first get their permission (they must opt-in
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Search
engine optimization & submission strategies - a beginners guide
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(Originally
published May 2002, updated 6/03, 11/03, 2/04, 3/04)
Way
back in 2000, the thought of paying to have sites ranked on a search
engine or included in a directory was laughable; very few companies were
asking for payment. But as rampant commercialism of the World Wide Web has
taken hold, more and more search engines now require payment for listing
or ranking
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