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SEO 101
A Beginner's Guide to Search Engine Optimization
Search Engine Optimization (SEO) is the practice of
creating a web site in a manner that allows it to be properly read and indexed
by search engines.
Because search engines send computer programs known as
"spiders," or "robots," it is necessary to understand how to
present them with the information they are looking for as they seek to determine
the value of your web.
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Pay Per Click Search Engine Basics
Pay per click search engines let you set
up an account with an initial deposit, and then bid for the top
positions in the search results pages for keywords or keyphrases that
you are interested in. Your bid will typically be set in cents or
dollars per click.
When a prospect clicks on your link, you
are charged the amount of that bid.
Naturally, the keyphrases that
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