Much has changed with search engine optimization since I first wrote this article nearly two years ago, so I thought it high time that it was totally rewritten.

At the time I published the original, Google was operating in a very different way. It would place the great emphasis when calculating rankings on your first paragraph, so it was important to cram all your important key

Pay Per Click Search Engine Basics

Pay per click search engines let you set up an account with an initial deposit, and then bid for the top positions in the search results pages for keywords or keyphrases that you are interested in. Your bid will typically be set in cents or dollars per click.

When a prospect clicks on your link, you are charged the amount of that bid.

Naturally, the keyphrases that