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One, Visitors and Search Engines (revised)
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Much
has changed with search engine optimization since I first wrote this
article nearly two years ago, so I thought it high time that it was
totally rewritten.
At
the time I published the original, Google was operating in a very
different way. It would place the great emphasis when calculating rankings
on your first paragraph, so it was important to cram all your important
key
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Pay Per Click Search Engine Basics
Pay per click search engines let you set
up an account with an initial deposit, and then bid for the top
positions in the search results pages for keywords or keyphrases that
you are interested in. Your bid will typically be set in cents or
dollars per click.
When a prospect clicks on your link, you
are charged the amount of that bid.
Naturally, the keyphrases that
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