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Link Anchor Text and Search Engine
Optimization
For quite some time, it has been a well
known fact that in order to rank well with the search engines, a page
must have a large number of inbound links (link popularity).
However, a not so well known fact is that
the wording of those links (the link anchor text) is also very
important. In fact, there are strong indications that search
engines are nowadays
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It's
not just being linked, but how you link - anchor text
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We're
all pretty aware these days that having links from quality sites pointing
into your own site is a very important factor in gaining good rankings on
some of the major engines.
The
other point that has become increasingly important is that relevant anchor
text should be used in links. This applies not just to external links pointing into your
site
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