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Pay Per Click Search Engine Basics
Pay per click search engines let you set
up an account with an initial deposit, and then bid for the top
positions in the search results pages for keywords or keyphrases that
you are interested in. Your bid will typically be set in cents or
dollars per click.
When a prospect clicks on your link, you
are charged the amount of that bid.
Naturally, the keyphrases that
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Viral Marketing Tricks
An introduction to Viral Marketing
15th April 2001
Viral Marketing sounds scary,
doesn’t it? The first time I heard this term I thought someone should be
visiting the doctor’s office. It never occurred to me that this had anything
to do with the internet. When it finally did dawn on me that this was a
promotional technique, I didn’t have a clue as to how powerful it could be.
So
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