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Do-It-Yourself
Search Engine Optimization
PART I:
KEYWORD OPTIMIZATION
The
first step in a search engine optimization campaign is to choose your
keywords or keyphrases for each of your web pages. Keywords are the terms
that search engine users type in the search box to conduct a query. The
right keywords are those that:
- clearly
describe the purpose and content of your site, and,
- allow
your site to show up as close
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Link Anchor Text and Search Engine
Optimization
For quite some time, it has been a well
known fact that in order to rank well with the search engines, a page
must have a large number of inbound links (link popularity).
However, a not so well known fact is that
the wording of those links (the link anchor text) is also very
important. In fact, there are strong indications that search
engines are nowadays
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