Do-It-Yourself Search Engine Optimization

PART III: OFF-PAGE FACTORS

Once you have selected your keyphrases and optimized your pages for them, the last step is to make sure that you get linked from the best directories, and from lots of quality sites with a topic related to your site's.

The best search engines, and in particular Google (who alone can deliver 80% of the search engine traffic to your site) "crawl" the web looking 

Free Reprint Rights Using your articles as a basis for viral marketing

15^th August 2001

The most overrated idea to be talked about on the web has been something called Viral Marketing. People have staked their reputations on this fabulous new craze; they have staked their livelihoods on the ability of Viral Marketing to work for them. Proponents of this promotional technique have proclaimed the richness of it to the masses, all in