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Do-It-Yourself Search Engine Optimization

PART III: OFF-PAGE FACTORS

Once you have selected your keyphrases and optimized your pages for them, the last step is to make sure that you get linked from the best directories, and from lots of quality sites with a topic related to your site's.

The best search engines, and in particular Google (who alone can deliver 80% of the search engine traffic to your site) "crawl" the web looking

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Creating Targeted Content 10 Tips on how to generate targeted ideas for your website content

5th April 2001

1. Participate in chat rooms related to your targeted audience. Watch what questions people are asking and ask others what information they're interested in.

2. Examine what information in being broadcast on TV, news and talk shows. That information is usually hot topics

3. Hang out in similar message boards. People leave questions for information

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