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Permission Email Marketing: Single vs.
Double Opt-In
The best and most profitable way you can use Email
Marketing is to develop personal one-on-one relationships with your
clients and prospects. These personal relationships are the key to the
long-term success of your business.
Effective Email Marketing is based on two pillars:
permission and respect for privacy.
In order to send customers or prospects a message,
you must first get their permission (they must opt-in
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Involve Your Web Site Visitors With Surveys
By Carole Pivarnik, Copyright (c) 2000.
Want to get the attention of your Web site visitors? Just
ask them what they think! People love to share their opinions, and a survey not
only lets them do that, it can also provide useful information. Plus, promoting
your survey gets additional market exposure.
What is a Survey?
A survey asks a series of questions about one topic,
attempting
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