October 13, 2004 - Shopping for an inexpensive DSL line in Madison and determining DSL availability in Madison is never easy. You perform a search in your favorite search engine and you see millions of pages, all of which claim to save you money. In reality what your are seeing are a bunch of internet marketing entrepreneurs who know little about dedicated service at all. They create simple HTML forms that look like they have been programmed by a seventh grade student which captures your information, and either sends it to every vendor in the universe or some in-house former used-car salesman who will sell you whatever will pay him the biggest bonus. The internet is littered with this garbage, confusing customers and leaving a sour taste in their collective mouth. What started out as a search for competitively priced dedicated services has turned into a circus!

In 2002 my partner, Adam Edwards, and I decided to take the road less traveled. We realized early on that in order to create an online experience that was worthy of your time, we needed to provide information you can use - not your typical "enter your information here and we'll get back to you" elementary page. In order to do this, we invested a full year researching all of the different DSL providers in order to understand their pricing models, many of which were created long before we were born. Based on information we extracted from this research, we invested heavily in complex programming that would allow us to calculate loop prices, or the cost that the local phone companies pass on to the dedicated service providers for access to their network. This cost varies by mile, by market, and by geographic region of the country. Once we rolled up our sleeves and performed extensive testing, we called our product 'GeoQuote' and released it to the public on this very web site in 2003. We are currently in the process of patenting this unique technology.

Once we began generating large amounts of volume for our suppliers, we were blessed with special rate plans and promotions that we alone could offer you, our customer. Our DSL rates are especially low in Alabama, particularly in Madison!

In this year alone, 137,550 unbiased real-time quotes have been created by online shoppers just like you. Instead of waiting for days to even see pricing, we give it to you in just seconds.

Don't be fooled by the imitators! Since we launched our site two years ago, many have attempted to copy our concept, our business model, and even our domain name! It's amazing how in-style real-time shopping has become, especially considering that the reaction we received by our vendors when we divulged our plans to create GeoQuote. Some of the reactions we received include "that can't be done - it's never been done before" and "that is an interesting business model". Now these same vendors have become believers, and our very best partners.

Change has been embraced. Thousands of lines have been sold. The way people shop for broadband services will never be the same.